Plan Your Season
For upland hunting lodges, timing is everything—not just in the field, but in your marketing strategy. Your hunting calendar isn’t just a schedule of dates; it’s a blueprint for storytelling. When you align your social media content with the rhythms of the season, you don’t just post—you captivate.
At Michelle Lazur Media, we believe your lodge’s online presence should feel as curated and compelling as the experience you offer your guests. Here’s how to build a seasonal content strategy that works in harmony with the hunt.
🪶 Pre-Season: Build Anticipation
Content Focus:
- Behind-the-scenes prep (dog training, field grooming, gear arrivals)
- Booking calls-to-action
- Throwback reels or testimonials from past seasons
- Countdown graphics or “season teaser” video reels
Why it Matters:
This is your window to build buzz and fill dates. Guests are dreaming of opening day—remind them why your lodge is the one to book. Behind-the-scenes content builds trust and anticipation.
🍂 In-Season: Capture the Experience
Content Focus:
- Daily highlights: golden-hour hunts, chef-prepared meals, fireside moments
- Hunting dogs in action (always a crowd favorite)
- Guest quotes, trophy shots (respectfully presented), and candid moments
- Subtle soft-sell content: “This could be you next season…”
Why it Matters:
This is the soul of your brand. In-the-moment visuals are powerful marketing tools—use them in real time and archive them for evergreen future use.
🕯️ Post-Season: Reflect and Refine
Content Focus:
- Thank-you posts for guests and guides
- Year-end recaps or “Season in Review” highlight reels
- Guest features or testimonials
- Off-season services or winter retreats, if applicable
Why it Matters:
Reflection builds loyalty. Strategic storytelling after the season helps extend its emotional impact and sets the stage for re-bookings and next year’s anticipation.
🗓️ Off-Season: Stay Relevant Year-Round
Content Focus:
- Upland lifestyle content (dogs, gear, traditions)
- Lodge staff or guide spotlights
- Garden-to-table or ranch-focused features
- Educational content: “How to Prep for Your First Hunt,” etc.
Why it Matters:
Your brand doesn’t go dormant when the guns are stored. A steady stream of thoughtful, off-season content keeps your audience engaged, builds SEO value, and positions your lodge as a year-round lifestyle—not just a seasonal service.
🧠Final Thoughts
A successful content calendar doesn’t just “post to post”—it tells a seasonal story. By aligning your strategy with the flow of the hunting year, you build stronger connections with your audience and keep your brand top-of-mind.
Need help building your seasonal strategy? That’s what we do. Let’s plan your content calendar together.
👇 Ready to elevate your lodge’s online presence?
[Book Your Free Discovery Call →]
Let’s build a content plan that hunts with precision.